One of the most ambitious campaigns we put together was the 100 Filmmaker campaign for ArcLight’s 10 Year Anniversary, showcasing ArcLight Members from the film industry. We brought in celebrities, directors, producers DPs, visual effects artists, costume designers and production designers to talk about why they loved seeing movies at ArcLight. We shot each of the filmmakers and then interviewed them all as well.

The photos were used for print campaigns to open theaters and build membership. The interviews were put together as trailers and played in front of movies at all of the theaters. Below is a small sampling of some of our favorites.